Since social media and internet are the most common way of consuming information, it’s even more important to know about the latest technology. Most advertisements are being shown on mobile devices – the things people look at the most. But what’s better: advertising through digital or traditional media? There is no unanimous answer, but it’s a fact that the importance of having a Digital Marketing Strategy is huge. So why not take advantage of that? We’ve listed a few reasons why your company should have a Digital Marketing Strategy.
1. It keeps your business from unnecessary expenses
One of the biggest advantages of running a digital campaign is that almost everything is measurable. – You’re able to see all the insights, impressions, clicks and much more. Digital Marketing, can be, with the right tools and strategy, very specific and targeted. Companies are able to easily see which platform has the best conversion and what kind of campaigns are the most striking. This way companies are able to generate potential sales leads (from a specific target group), which is much harder when using traditional media platforms like newspapers or magazines. Knowing which platform has the highest conversion could help your business from unnecessary breaking the bank for platforms that are not as effective!
2. Getting to understand your consumers
Up to now businesses advertising their products or services, weren’t able to get a feedback within just a few simple clicks. Using a Digital Marketing Strategy allows your company to have direct interaction with your customers. You’re able to see what your customers like – and most importantly; what their preferences are. This is helping businesses to understand their customers and their point of view even better!
3. Increasing brand awareness by standing out from the crowd
Despite the fact that there already are a lot of ways to advertise on the internet, the amounts of possibilities for digital advertising are still growing. Every single platform has its own way of telling a message. Lots of companies have already set up their digital campaigns, so your company should definitely make sure it is creative and outstanding in order to grab a potential consumers attention. Take the AIDA-Formula for example: Attention > Interest > Desire > Action. When a consumer notices your advertisement, it’s most likely because of the fact that it’s outstanding from other advertisements. Once you’ve got their attention, they’ll decide for themselves whether they’re interested or not. If they turn out to be interested, they’ll most likely desire to use the mentioned product or service. After that, it’s only a matter of action; is the consumer going to buy the product or service? If yes? Congratulations, you’ve generated sales! If not; don’t worry. You win some, you lose some. You did not get the order, but you did in fact just increase your brand awareness!