What is your Unique Buying Reason (UBR)?

June 26, 2020

To think from sales, sales itself and with that to think from the unique points which sells your product(s) or service(s) to the customer are central to USP (Unique Selling Point). But with UBR (Unique Buying Reason) it’s the purchase and therefore the customer and his or her needs what matters. Read on quickly and learn in this short recap more about the UBR!

How do I discover the UBR of my customers?
The key is to try to think like the customers, your customers. So think about which products or services are important for your target audience and get involved. But how do you find out what’s important to your target market? Simple! By not just chitchatting with them, but really talking about their needs. So let’s talk and start the conversation! In the next blog we’ll discuss how to have a good customer conversation.

How do I create an UBR?

Have you entered into a conversation and do you know what the customer and the associated target audience wants? Then the trick is to actually offer what the customer asks for (yes, in theory it’s that simple). But please note that your offer is and must be unique because once a competitor already has it, it’s no longer an UBR. So look for what makes you different (and/or better) than the competitors!

Example: A webshop? With ‘Order today, delivered tomorrow!’ You are passe. But with a personalized item, a free sample regarding the sale or an discountcode for a partner, you’ll have an UBR.

How do I allocate an UBR?
An UBR alone is meaningless, because to make an UBR visible to the general public, it’s important to do something with it. So have your products and services reviewed and share them with permission on for example your website. And if it’s about a product you offer then a point-by-point product description can be winning since it shows the UBR! Do you have a young target audience? Influencers are populair because they tell their followers about your product or service and how they’ve experienced it on Social Media, in a blog or vlog. Find out whether influencers are of added value to you.

Do you want to upgrade your sales? Leadgeneration can give you some valuable insights on your target audience. Let’s talk and see how Movements Marketing can help

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ONZE VESTIGINGEN

Verlengde Zuiderloswal 19
1216 BW Hilversum
Nederland

Sulejmana Filipovića 6A
71000 Sarajevo
Bosnië en Herzegovina

TELEFOON

+31852103755

E-MAIL

info@movements.marketing