Three tips for boosting lead generation

January 28, 2020
Leads are equal to business and are therefore of vital importance to your company. But do your lead generation campaigns deliver the desired result? Or can they use a refreshMovements Marketing helps you with three simple tips to boost lead generation. 
 
Tip 1: Get your tactics straight 
First things first… list your (marketing) tactics and review them. Do they overlap or are the tactics distinctiveAnd if you swear by the well-known ‘Safe Haven’, it may be time to dock in another harborWhy? Because of gaining new insights which contribute to your marketing campaigns. In other words: to succeedyou have to sell. In fact, you have to be the best seller! 
 
Tip 2: Lets get personal 
From websites, to blogs and advertisements, but also chats, mails and video calls; they are targeted means of communication, but do not limit yourself solely to thisIf you use onealso bet two immediately. In other wordsproceed to the next means of communication. How? Simple… if visitors already found their way to your website, blogs and advertisements, switch to chat or e-mail. Are you already one step further and has the contact already been established by chat or e-mail? Avoid ready-made links, but offer a (short) call appointment or video call to discuss a few thingsAnd when a video call is already underwayproceed to offering a personal meeting. In short: creating different, valued contact moments creates a relationship and gets you closer and closer to your ultimate goal. 
 
Tip 3: Stay focused 
Do you have one or more e-mail addressesDon’t stray and keep the focus sharp. No addresses yet? Start collecting (you can read more about this in the next blog). Make sure your leads do not fall between two stools, but maintain it. Email Marketing Automation is ideal for that. In factit allows you to collect even more data and share specific content. Has the purchase phase been reached? An ideal moment for your sales department to take over. 
Note: Keep the AVG law in mind when it comes to collecting and sending data and/or mailings. 
 
Movements.Marketing provides a range of expertise in the field of Marketing & Sales Conversion. Through E-mail Marketing Automation we let these (and otherscomponents connect seamlesslyCurious? Download here our free E-book about dynamic content and increasing your conversionand here about converting landing pages. Or contact us here!

DO YOU HAVE THE AMBITION TO REALIZE MORE GROWTH IN 2020 THAN 2019?

Let's talk! And discover without obligation how we can help your company!

Gerelateerde berichten

Blijf op de hoogte van de laatste nieuwtjes en updates!

TELEFOON

+31852103755

E-MAIL

info@movements.marketing

ONZE VESTIGINGEN

Verlengde Zuiderloswal 19
1216 BW Hilversum
Nederland

Sulejmana Filipovića 6A
71000 Sarajevo
Bosnië en Herzegovina

ONZE VESTIGINGEN

Verlengde Zuiderloswal 19
1216 BW Hilversum
Nederland

Sulejmana Filipovića 6A
71000 Sarajevo
Bosnië en Herzegovina

TELEFOON

+31852103755

E-MAIL

info@movements.marketing