A review is telling! Reviews, in other words testimonials, are important to increase the reliability of your product or service. And do you know why? Because the vast majority of potential buyers and customers first orient themselves online before they make a purchase. Reviews are the link between buying and selling. They confirm (or invalidate) what a prospect reads about your product or service and possibly promote lead generation.
But positive reviews and an overload of thank you words, do not necessarily convince prospects. A review in which, among other things, possible doubts are mentioned (but also subsequently invalidated) and described what your product or service has provided -read: what makes it unique-, are essential. So ask customers (and yourself!) what is your unique selling point and how do you make the real difference? In short, a review stands or falls with a reaction from the entrepreneur: read the comments, thank for both a compliment or complaint and research how to improve what you’re offering. A good example of that? Check how IKEA actively responds to all reviews!
And remember: honest reviews create possible new leads. So distance yourself from purchased and made-up reviews, even if the reviews are not forthcoming. After all, fake reviews are disastrous and logically you want to prevent reputation damage! Instead, ask your satisfied customers for a review. In the upcoming blog ‘A profitable review; here you go’ we’ll go step-by-step through reviews and learn what a meaningful review consists of.
More information? We are happy to help.