The world is turned upside down because of COVID-19, but sales is going on and doing business continues. But how? Movements Marketing explains in a nutshell how to do online business.
Let’s start this blog with our own quote: “The art of looking forward together in times of uncertainty, moves us upwards in times of certainty.” And that’s exactly what we should focus one: inspiring, motivating and helping each other. And yes, deviating from our standard way of working, means facing challenges and discovering new ways -or should we say other ways?- of doing business. The first component is to look for the positive in every situation, so look for positivism in this one too.
Entrepreneurs for entrepreneurs
Seeking positivism in a time where most of us are glued to home and turned the same into daily offices, means entrepreneurs have to work together and look beyond. After all, moving upwards is an interaction between several factors, it starts with wishing for others what you wish for yourself too. To keep the economy going, sales must go on and doing business too! So let the economy and trade do their work wherever possible. But how does that look on a daily basis?
Home office game is going strong
In 2020 doing business strictly from the office is outdated, yet working from home isn’t generally accepted. Ironic, isn’t it? Especially since our home offices are now for many entrepreneurs the key to surviving in a new time for all of us. Therefore work from home where possible and keep doing what you were doing: sitting back and complaining won’t get you further anyway. For example: convert real life New Business Appointments into calls, Skype or Zoom meetings and fill two needs with one need – staying safe and home due to COVID-19 and a reduce of the Co2 commission.
Marketers: with full speed ahead
Another example? Our marketers work all from home and continuing doing as far as possible. Wondering why? In times of crisis and despite a possible recession, we shouldn’t cut back on marketing even though stopping marketing campaigns is currently cost effective. The reason behind this statement is surprisingly simple: when reducing or freezing marketing expenses, businesses don’t notice much at short notice -especially the bigger brands- but on the long term (after six months to a year) the brand awareness and brand consideration decreases and may stop. And lost market share is difficult to recover. So think twice when it’s comes to cutting in marketing campagnes even though it seems attractive at first.
In addition to that…
In addition to that here are a three tips to keep the sales going on in times of recession:
1. Keep your share of voice up to standard and monitor the competition;
2. Keep a balance between brand activation and brand building (spent +/- 60 percent of the marketing budget on brand building with long term effects and +/- 40 percent on promotion with short term effects);
3. Use a discount (promotion) carefully: in the short term it supports brand awareness, but in the long term it’s harmful to the brand value.
You could use a helpful hand? Movements Marketing is happy to help and think along. Let’s brainstorm together!