In ‘Three tips to boost lead generation’, we briefly explained the importance of collecting e-mails and generating leads. When you have one or more e-mail addresses, it is important not to stray and keep the focus sharp. And if you still have no addresses, start collecting!
✔️ Ensure that your leads do not fall between stools, but maintain them. Email Marketing Automation is ideal for that. In fact, it allows you to collect even more data and share specific content. Has the purchase phase been reached? An ideal moment for your sales department to take over.
Note: Keep the AVG law in mind when it comes to collecting and sending data and / or mailings.
✔️ Is your website the starting point? Take advantage of that! How? Go ‘trade’; generate leads by sharing content on your website in exchange for contact information. Begin easily accessible; an e-mail address is already winning. But provide valuable content. After all, that’s how you create appreciation. And guess what? Appreciation makes customers and customers are leads.
✔️ And customers are valuable! It is your existing customers in particular that form the springboard to new customers. In general, existing customers provide high-quality leads. So ensure a process whereby existing customers benevolently promote your product and therefore you with potential, new customers. The way? Be a springboard and submit ideas.
Movements.Marketing swears by a structural approach that guarantees continuity, conversion and growth. Thanks to Lead Generation, Telemarketing and Digital Marketing, we ensure leads and growth! Get started yourself? Learn here about dynamic content and increasing your conversion, and here about converting landing pages.